Attempted: $\frac{0}{3}$

Question $3$

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Question $3$: An Internet retailer spent Rs$.35000$ on online advertising and generated $1\mathrm{.}2$ million impressions, which led to $20,000$ clicks, with $2$ in $10$ clicks resulting in a purchase. What is cost per impression, cost per click, and cost per order? Out of cost per impression, cost per click, and cost per order, which of the metric will you recommend as a company as online advertising spending $?$ Will your recommendation change if your product has different marketing goals? $[8$ Marks$]$