Attempts Average 17 2. Sales Messages The Inductive approach is useful when composing persuasive messages; use the AIDA formula (Attention, Interest, Desire, Action). AIDA is most useful when sending an unsolicited message. Solicited messages, which have been requested by a potential buyer or supporter, do not require an AIDA approach. Attention The AIDA approach begins with gaining attention. Read this passage from an unsolicited sales message, and then answer the question. "Good fences make good neighbors." - Robert Frost Mesa Canyon Fencing has been building good fences for our neighbors since 1968. Read this passage from an unsolicited sales message, and then answer the question. "Good fences make good neighbors." - Robert Frost Mesa Canyon Fencing has been building good fences for our neighbors since 1968. Which common attention-getting device is used in this passage? Asking a question Giving a solution to a problem O Quoting a proverb or famous person Interest After gaining attention, the AIDA approach focuses on generating Interest by introducing the product, service, or Idea. Read the passage, and then answer the question about building interest. You want to maximize the use of your land while maintaining your view and personal privacy. Our Mesa Canyon fences are carefully designed to help you do just that. Our products help you create the outdoor living spaces you want with the privacy you need. Since your privacy and security are paramount to us, we build our fences with your safety in mind. All our gates are manufactured of reinforced steel. How does this passage build interest in fencing? Check all that apply. It invites the receiver to imagine using the product. It uses an authentic voice to help the receiver appreciate the benefits of the fencing. It gives a detailed description of the composition of Mesa Canyon fences. Desire Once your message arouses interest, follow the AIDA approach to create desire by providing convindng evidence. Read this passage, and then answer the question about creating desire. Our fencing starts with a secure footing, designed by engineers and installed by our experts to meet your needs and city code requirements. Our fence supports include structural steel reinforcement for quality and endurance. We use only the finest materials that will enhance your landscape. Our fences are constructed of natural stone, concrete blocks, or renewable wood. To accommodate your budget, pricing starts as low as $17 per linear foot. How does this passage create a desire for fencing? The passage presents and interprets factual evidence about how the fence is constructed. O The passage includes a testimonial from a satisfied customer promoting the fence. The passage highlights cold, hard facts without interpretation. Achon The AIDA approach goins attention, generates Interest, creates desire, and then motivates action. How can you encourage adion in the dosing of persuasive sales messages? Check all that apply. You could include at least five steps for the action encouraged. You could design your message so that the actions customers should take are simple to perform. Your product speaks for itself, so you don't need to encourage the receiver to take action. You could remind the receiver of the reason this is a good product, service, or idea. You could reward a customer for a quick order with an upgrade of the product. Opening Dear Fay Pflaum: What if your credit card paid you? To get the most from your Logos Bank credit card, We invite you to take advantage of a special cash-back bonus feature that will allow you to earn as much as 5 percent cash back from your purchases at selected retailers. What attention-getting device is used in this message opening? An analogy O A startling announcement A what-if opening Body cooters Since we value you as a customer, we are extending our rewards options for use at more than 296 participating retailers, including Purchase.com and Wellmart. As you spend money, you will earn cash back that can be applied to your monthly statement, returned to you at the close of the year, or used like cash at any of our participating online retailers. Enclosed is an informative brochure with testimonials from participating card members. To take advantage of this offer, simply follow these easy steps and start earning cash. 1. Go to our website, logosbank.com/rewards, or call us at 1-800-555-1212. 2. Register with your special code: 221 9765 4803. 3. Start spending to earn your 5 percent cash back. Which of the following techniques is used in the body of this message? spend money, you will earn cash back that can be applied to your monthly statement, returned to you at the close of the year, or used like cash at any of our participating online retailers. Enclosed is an informative brochure with testimonials from participating card members. To take advantage of this offer, simply follow these easy steps and start earning cash. 1. Go to our website, logosbank.com/rewards, or call us at 1-800-555-1212. 2. Register with your special code: 221 9765 4803. 3. Start spending to earn your 5 percent cash ack. Which of the following techniques is used in the body of this message? A once-in-a-lifetime opportunity An enclosure highlighting the benefits O satisfaction guarantee Closing Take advantage of this opportunity to earn money with every purchase. We hope to hear from you soon. Sincerely, Alton P. Fitzwater, President. Logos Bank 2 Which of the important tasks for motivating action are accomplished in this closing paragraph? Check all that apply. Provide incentive for quick action. Encourage action. Make it easy to take action