Attitude is an easy area to develop but difficult to change.Once an attitude has been formed (about a brand) it is costly to change.Identify one brand that has suffered arecentset-back or controversy.Answer in detail the following questions with regard to attitude:

a) Identify the brand and briefly describe the recent set-back or controversy the brand suffered.

b)Identify one Attitude Component that the brand's attitude (before the negative event) was mostly based upon (Cognitive, Affective or Conative) and explain how this could be recognized in the brand's target consumer behavior.What about now, after the negative event, is the new attitudes being formed based on the same component or another one altogether?Explain.

c)Is the company (to combat the negative attitudes that might be forming) manipulating a particular component of Attitude in their business practices to try and answer or quell the negativity caused by the event?