Question: Audiotronics is considering whether to introduce its new bluetooth speaker to one of two international markets, both, or neither. Market development and product introduction costs

Audiotronics is considering whether to introduce

Audiotronics is considering whether to introduce its new bluetooth speaker to one of two international markets, both, or neither. Market development and product introduction costs are $194k in Market 1 and $197k in Market 2. The total cost of introduction is the sum of the two if introducing in both markets. No costs are incurred if introducing the product in neither market. The revenue earned for each strategy depends on the state of the global economy as provided in the following table. The probability the economy is strong is 0.2; the probability the economy is weak is 0.3; otherwise, the economy is fair. State of the economy Revenue in ($) Strong Fair Weak None $0 SO SO Market 1 only $474 $270 $175 Market 2 only $425 $249 $151 Both markets $887 $377 $190 Draw a decision tree to represent this decision-making scenario under uncertainty Calculate the EMV (expected monetary value) for all 4 options Enter the EMV for the best option in thousands of dollars rounded to one decimal place (ie nearest hundred dollars) . Eg. 845,163 should be entered as 845.2 thousand Carry all calculations to at least 3 decimal places, Answer: 221.8

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