Augmented and virtual reality have taken great developmental strides and are quickly making their way into almost every aspect of daily life. 

1. How does storytelling play a role in immersive A.R. and V.R. technologies?

 2. Creating world-class immersive experiences for your brand sounds like a great way to draw consumers' attention. However, it might not get the reach or level of engagement as expected. What should a company consider before investing in an A.R. or V.R. brand promotion? 

3. How can a brand provide an immersive experience for customers to engage with while simultaneously ensuring it will entice a higher conversion/purchase rate? Minimum five pages without counting title page and references, double space, APA format.