Question: Augmented reality Instructions Assignment: Market Segmentation, Targeting, and Positioning with Augmented Reality Objective : Understand the concept of Augmented Reality (AR) and analyze its impact

Augmented reality

Instructions

Assignment: Market Segmentation, Targeting, and Positioning with Augmented Reality

Objective: Understand the concept of Augmented Reality (AR) and analyze its impact on market segmentation, targeting, and positioning.

Questions:

Define Augmented Reality. What distinguishes it from other forms of digital interaction?

Investigate the consumer market for products that utilize AR technology. Identify and discuss the most suitable variables for segmenting this market. Provide up-to-date examples to support your findings.

Justify why these segmentation variables are appropriate for products based on AR technology.

Elaborate on how Augmented Reality can be leveraged in marketing products or services. Provide examples of current strategies or campaigns.

Explain how consumers can use AR technology to improve or enrich their experiences, whether shopping, learning, or engaging in recreational activities.

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