Australian company Boost Juice is looking to diversify into opening a chain of cafs using an offshoot

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Australian company Boost Juice is looking to diversify into opening a chain of cafés using an offshoot brand. This offshoot brand will target the same audience: health-conscious young people living an active 'on the go' lifestyle. This new cafe brand is called A cafe.

Justify why new brand elements are needed?

Explain how the new elements align with the brand's positioning and value proposition?

Please provide evidence to support the effectiveness of the proposed new brand elements, such as consumer research or case studies from other brands?

Related Book For answer-question

Management

ISBN: 9780730329534

6th Asia Pacific Edition

Authors: Schermerhorn, John, Davidson, Paul, Factor, Aharon, Woods, Peter, Simon, Alan, McBarron, Ellen

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Posted Date: Dec 08, 2023 06:42 AM

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Australian company Boost Juice is looking to diversify into opening a chain of cafs using an offshoot

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Justification for New Brand Elements 1 Differentiation Boost Juice and A cafe serve different product categories juices vs caf items Introducing new b... View the full answer

Management

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