Question: Authentic Cup conducted an A / B test on their call to action buttons across their website. It is assumed that any sale after a
Authentic Cup conducted an AB test on their "call to action" buttons across their website. It is assumed that any sale after a button is clicked is attributed to that button. Using the data provided, which button design would you recommend improving sales? Please explain why or why not. Hint: Calculate the conversion rate for your argument
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