Question: Authenticity is believed to be essential to co - creation. Does this refer to _ _ _ _ _ _ . Question 5 Select one:

Authenticity is believed to be essential to co-creation. Does this refer to ______.
Question 5Select one:
a.
that only brands that have a social conscience will be successful.
b.
the desire of millennials for simplicity
c.
that brand claims are true.
d.
a sense that the brand feels true to me.

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