Automakers have been talking about the potential of self-drivingcars for years, and dozens of companies are trying
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Question:
Automakers have been talking about the potential of self-drivingcars for years, and dozens of companies are trying to bring them tomarket. Tesla is laser-focused on winning the race to bring anautonomous vehicle to market.
a. You have been asked to plan the communications mix for theproduct launch. Discuss on the effectiveness of using ExperientialMarketing as part of your integrated marketing campaign. (15marks)
b. ‘The importance of research as basis for an efficientmarketing strategy to introduce Tesla over the market cannot beoverruled.’ Elaborate on this statement. (15 marks)
Related Book For
Essentials Of Business Research Methods
ISBN: 9780367196189
4th Edition
Authors: Joe F. Hair, Michael Page, Niek Brunsveld
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