A digital marketing campaign for the brand Bear Essential Oils                                                     Brand Website: BearEssentialOils.com 

 PROJECT DESCRIPTION/BACKGROUND INFORMATION

 

 •Bear Essential Oils is an Indigenous wellness brand that honors cultural knowledge, community spirit and self-care. We pride ourselves on offering 100% pure, organic, ethically sourced,and wild crafted essential oils.

 •(Problem): Bear Essential oils look to enter the competitive market of small friendly owned business through building larger brand awareness, growing its presence online, and ultimately increase click through rates

 

•(Solution): We need to encourage people into buying essential oils from Bear Essential Oils by creating awareness about the brand

Questions:

1. Develop a digital integrated marketing campaign to build brand awareness about Bear Essential Oils as an indigenous wellness brand to be run from 1st March till 31st March 2023.

2. Executive summary of the campaign ( a paragraph)

3. Digital campaign idea (customer-facing) & why it will work

4. Provide two digital channels and two tactics for each channel

 

choose two digital channels from the below-recommended channels

• SEM/SEO
• Paid Display
• Paid Social
• Social Media
• Influencer
• Content marketing
• Direct Marketing
• Out-Of-Home Digital Programmatic
• Other: e.g., Augmented Reality, Virtual Reality, or suggest something

5. For each tactic, provide:

• Describe the tactic
• Creative mock-up featuring the campaign idea
• Executional media details (e.g., where, when, cost)
• Rationale for the proposed tactic (i.e., why was this tactic chosen)
• Rationale as to why the tactic execution will resonate with the target audience

AutoSave File Paste Home Insert Draw Design Layout XCut E Page 1 of 2 Copy Format Painter Clipboard 538 words G Montserrat 11 BIU ab x Type here to search English (United States) Font BEO_Project Brief(1). Last Modified: 24m ago References Mailings Review View 15-15-15 E = T | Paragraph A A Aa A x ADA G Accessibility: Investigate 01 Help Search (Alt+Q) O Aa BbCcDc AaBbCcDc AaBbC AaBBC Aa BbCCD AaB AaBb Ccc AaBb CCD AaBb CCD AqBb CcD; Aa BbCcDc AqBb CCD AaBb CcD Normal 1 No Spac... Heading 1 Title Heading 2 Heading 3 Subtitle Subtle Em... Emphasis Intense E... Strong Quote Intense Q... Brand overview Bear Essential Oils is an Indigenous wellness brand that honors cultural knowledge, community spirit and self-care. We pride ourselves on offering 100% pure, organic, ethically sourced and wildcrafted essential oils. BearEssential Oils.com Styles Founded in 2015, on Vancouver Island, British Columbia. Bear Essential Oils continues to offer 100% pure, organic, sustainably harvested and wildcrafted essential oils. Our company was honoured to worked with renowned Indigenous Artist Morgan Asoyuf to create the symbol of bear. To be apart of the Bear Essential Oils Community means you believe in supporting Authentic Indigeno community spirit, language survival, sustainable business practices. and seeking the highest quality of pure essential oils - organic, ethically sourced and wildcrafted. Product Features and Benefits: At Bear Essential Oils we bottle all our essential oils locally on the traditional territory of the Ligwida'xw people; the We Wai Kai, Wei Wai Kum, and Kwiakah First Nations (Campbell River), whose historical relationships with the land continue to this day. Made in small batches, we manufacture, package and ship every product on our small reserve. Essential oils are highly concentrated parts of plants. They are called 'essential oils because they contain the 'essence of the plant material. We offer pure and plant- based essential oils; it's a science that influences our body, stimulates the mind and uplifts our spirits. W Bear Essential Oils is harvested by way of steam distillation and cold pressed. Many of our essential oils are purchased directly from the country of origin. This is highly influential on the quality of an essential oils, since the climatic and soil conditions affect the oil producing cells within the plant. Further, we support local farms directly in British Columbia through our Grand Fir, Lavender and Western Red Cedar. A alpdiv24@gmail.com Focus -2C Mostly cloudy 80 Comments G Find Replace Select Editing Editing Dictate Voice (4) ENG Share Editor Editor 9:59 AM 2022-11-17 + 116%