Question: Ava posted a message on the app Nextdoor, asking her neighbors if they knew of a store that sold vintage hats. She received several replies.

Ava posted a message on the app Nextdoor, asking her neighbors if they knew of a store that sold vintage hats. She received several replies. Which of the following best describes this situation? Consumer Behavior is the SUBJECT.

A. The power of agents of change

B. The influence of opinion leaders

C. Word-of-mouth communication

D. High-involvement purchasing

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