AWAKE Chocolate started in 2012 with a single Milk Chocolate bar that had a different proposition of being high end great tasting chocolate with tasteless caffeine to provide energy to get things done. The (3) founders had a successful pitch on Dragon's Den (watch here).

The chocolate business is very competitive and traditional retail (Grocery Stores, Convenience Stores, Vending Machines) are a battle ground for space and presence.

Take a look at https://awakechocolate.ca/ learn more about the brand, the skus, and the distribution.

1. What ways do you think AWAKE was able to get into competitive shelf spaces vs. the big players like Mars, Hershey's or Mondelez Chocolate? (HINT - think about the marketing mix, packaging, pricing, promotion, product)?

2.Where do you think AWAKE is most successfully distributed today and where should they look to be?

3. What do you think helps AWAKE rise above the competition?