Question: a)What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s? b)Why do you think this

a)What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s?

b)Why do you think this strategy became less viable in the 1990s?

c)What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?

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