Question: What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the early 1980s? Why do you think

  • What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the early 1980s?
  • Why do you think this strategy became less viable in the 1990s?
  • What strategy does Procter & Gamble appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?

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