Question: B 1 ) 1 3 - 4 . Starting with Chapter 1 , review the ads that appear in this text. Can you identify ads

B1)13-4. Starting with Chapter 1, review the ads that appear in this text. Can
you identify ads that use emotional appeals? Rational appeals? What is the
communication task of each ad? To inform? To persuade? To remind? To
entertain?
B2)14-3. How does management's orientation (e.g., ethnocentric, polycentric, or
regiocentric) correlate with decisions about sales force nationality? What other
factors affect sales force composition

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