Starting with Chapter 1, review the ads that appear in this text. Can you identify ads that

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Starting with Chapter 1, review the ads that appear in this text. Can you identify ads that use emotional appeals? Rational appeals? What is the communication task of each ad? To inform? To persuade? To remind? To entertain?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Nov 09, 2018 10:28 AM

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Starting with Chapter 1, review the ads that appear in this text. Can you identify ads that

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Global Marketing

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