B$2$B Customers B$2$B markets differ from B$2$C markets in that business customers are making purchase decisions for their organization rather than for personal consumption. B$2$B customers purchase goods for use in production of their own products or to resell to other customers Business$-$to$-$business $($B$2$B$)$ marketing involves the process of buying and selling goods or services to be used in the production of other goods or services. In B$2$B marketing, there are multiple markets that firms can buy or sell to$.$ Just like in B$2$C marketing, B$2$B marketers focus their efforts on meeting the needs of their customers and creating value for those customers Roll over the items to read their description. Then drop the items in the correct position on the chart. California State U$.$S$.$ Federal Government Hospitals Walmart Washington, Hyundai DC$,$ Public Coca$-$Cola Distributors Procter & Gamble U$.$S$.$ Steel Automobile The Red Cross Dealerships MANUFACTURERS RESELLERS INSTITUTIONS GOVERNMEN