B in-depth interview Csecondary data analysis D. word association 13 A pilot study is A. an extremely rigorous research design involving tormal methods for en B. a small-scale exploratory research technique that uses informal data collection methods C. a good example of backward linkage D. always the best way to approach business research situations 14. Which of the following statements about survey research is NOT true? A. Gathers information from people by use of questionnaire B. Gathers primary data. C. Holds the greatest potential for establishing causal relationships D. May be conducted mail, personal interviews, or telephone 15. are original works of research or raw data without interpretation that represent an official opinion or position A. Secondary sources B. Primary sources C. Statistical sources B. Bibliographies 16. Which of the following is a common problem with secondary research data? A. Outdated information. B. Different definition of terms. C. Different unit of measurement. D. All of the above. 17. Which section of a technical report includes discussion of sampling design, researe design, and data collection procedures? A. Introduction B. Background C. Methodology D. Appendix 18.Which information source may be interpretations of a secondary source but is generally represented by indexes, bibliographies, and Internet search engines A. Secondary 107