b

$.$

$$Interpret the following factor matrix:

$($

$8$

$)$

$$

$$

VARIMAX

$-$

ROTATED LOADINGS

Variable

Factor

Community

$1$

$2$

$3$

$4$

$$

X

$9$

$$Complaint Resolution

$0$

$,$

$9$

$4$

$3$

$0$

$,$

$9$

$1$

$8$

$$

X

$1$

$8$

$$Delivery Speed

$0$

$,$

$9$

$3$

$5$

$0$

$,$

$8$

$8$

$4$

$$

X

$1$

$6$

$$Order & Billing

$0$

$,$

$8$

$7$

$6$

$0$

$,$

$8$

$0$

$7$

$$

X

$1$

$2$

$$Salesforce Imagine

$0$

$,$

$9$

$0$

$2$

$0$

$,$

$8$

$8$

$6$

$$

X

$7$

$$E

$-$

Commerce

$0$

$,$

$8$

$9$

$0$

$,$

$8$

$4$

$1$

$$

X

$1$

$0$

$$Advertising

$0$

$,$

$7$

$1$

$1$

$0$

$,$

$5$

$8$

$4$

$$

X

$8$

$$Technical Support

$0$

$,$

$9$

$5$

$8$

$0$

$,$

$9$

$3$

$2$

$$

X

$1$

$4$

$$Warranty & Claims

$0$

$,$

$9$

$5$

$1$

$0$

$,$

$9$

$1$

$6$

$$

X

$6$

$$Product Quality

$0$

$,$

$8$

$8$

$9$

$0$

$,$

$8$

$0$

$4$

$$

X

$1$

$3$

$$Competitive Pricing

$-$

$0$

$,$

$7$

$2$

$0$

$,$

$6$

$9$

$9$