Question: B M W, aka the ultimate driving machine, has built its brand by differentiating it from the competition and suggesting, through its message, that it

B M W, aka "the ultimate driving machine," has built its brand by differentiating it from the competition and suggesting, through its message, that it is superior to everything else on the market. -Consider how B M W has built its brand. How do the brand's elements create brand equity? How has the brand evolved

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