Question: b.) please Question #3 Tequila Ambhar has developed a line of ready to drink products (margaritas in a can) designed to target consumers who are

b.) please b.) please Question #3 Tequila Ambhar has

Question #3 Tequila Ambhar has developed a line of ready to drink products (margaritas in a can) designed to target consumers who are busy and do not wish to make mixed drinks from scratch. They are torn between using a penetration pricing strategy and a skimming pricing strategy for the product a) Explain the advantages and disadvantages of each pricing strategy? (2 Marks) b) Retailers will earn a 40% margin on this product. If the retail price of a box of 6 cans ends up being $11.99 and the total variable production costs of a box of these is $3.29, what is their per-box contribution on this product? (2 Marks)

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