(b) Utilise the Service Management framework, and provide FIVE (5) innovative services for AirAsia service transformation (in term of manegement of services)

QUESTION 1 (25 MARKS) AirAsia's Teleport acquires Delivereat in RM42m deal AirAsia Group Bhd's logistic outfit Teleport is acquiring 100% stake in Delivereat for US$9.8 million (RM41.52 million) in both cash and Teleport shares, as part of its expansion in the online food delivery space. Delivereat is an e-commerce platform that allows customers to combine multiple orders within the same delivery. Established in 2012, it has grown to cover its hometown Penang and the Klang Valley, with over one million orders to date across over 4,000 merchants and 4,000 registered delivery partners. "This acquisition comes at an opportune time, as we launched AirAsia food in Penang in April this year, where Delivereat was conceived," said AirAsia group chief executive officer (CEO) Tan Sri Tony Fernandes in the statement. "With Delivereat joining forces with Teleport, we will be able to drive further growth of fast and affordable delivery transportation options within our key markets as e-commerce continues to surge," he added. "We are truly excited about this partnership as it supports our strategy to continue to serve the underserved and become the best value delivery company in ASEAN, on the ground and in the air. "At the same time, it strengthens AirAsia digital's plan to cover the end-to-end logistics chain, from first mile to last mile deliveries, providing a complete digital ecosystem," Fernandes added