B2C BUSINESS MODELS TABLE 2.6 BUSINESS MODEL E-tailer VARIATIONS EXAMPLES Virtual Merchant Amazon Blue Nile Bluefly REVENUE MODELS Sales of goods DESCRIPTION Online version of retail store, where customers can shop at any hour of the day or night without leaving their home or office Online distribution channel for a company that also has physical stores Online version of direct mail catalog Bricks-and-Clicks Sales of goods Sales of goods Catalog Merchant Manufacturer Direct Walmart Target L.L.Bean LillianVernon Dell Mattel Nike Manufacturer uses online channel to sell direct to customer Sales of goods Also: . Virtual merchant Amazon, Newegg, Overstock, Wayfair, Blue Nile Omni-channel merchants (bricks-and-clicks) Walmart, Macy's, JC Penney, Staples, Target Catalog merchant Lands' End, L.L. Bean, CDW Corp, Cabela's Manufacturer-direct Apple, Dell, Sony Digital native verticals: Warby Parker, Everlane For each of the 4 different variations, please give me 2 companies. Total: 8 companies. Note: DO NOT use the examples listed in the chart or list above. Note: You only need to NAME the companies. You do not need to explain