Background:

 

For accessing the expert session videos, students need to search for 'Stukent' channel on YouTube. There one could find several expert session videos on topics such as digital analytics, social media analytics, keyword research and basics of SEO to name a few. These sessions are delivered by the industry experts with meaningful insights and information on how things work in the online business environment.

 

Objective:

Students are expected to connect the dots with the learning gained during the class discussions and the content of the expert session. That is the reason why we would have expert session review at the end of the semester. Students will also gain knowledge and information from other students' presentation and are expected to engage with each other.

 

Task:

 

Students need to carefully examine and understand the topics discussed in the video and answer questions on the following five points:

 

1.    5 important points discussed in the expert session video

2.    What would be the end result aka business implications if these 5 points are followed or not followed? Mention 2-3 points for both

3.    3 tools you would suggest with a brief justification. These tools could be analytics tools, implementation tools or process management tools. For example, if you are working on email marketing, then one of the tools could be MailChimp.

4.    If you were to work on the topic discussed in the video for your company, would you do it yourself or you would hire an agency, that is outsourcing the work.

5.    Mention 2 blogs that cover the topics discussed in the video at length (You can mention the title and URL of the blogs)

 

 

Understanding TikTok SEO - Expert Session video for assignment:

https://youtu.be/mIIGwaRR9GM