Background General Motor established in 1908. At that time the company was the sole carmaker dealer in the region, e.g. Michigan, first, it was a holding Buick company, till 1920 it was becoming the world's largest motor manufacturing company. However, General Motors is a fallen giant. The glory of the past from being a great market leader to bankrupt company General Motors has come a long way. In the 1980s GM was the top car manufacturer in the USA until the arrival of Japanese cars. The Japanese sold cheap and better cars. GM failed to realize the change in the industry and technology and constantly lost market share to the Japanese companies.

Dealing with Costs & Resistances In the process of change, there will be resistance a cost. The objective of this task is to develop a specific plan for how will reduce this level of resistance and what it will be the cost for the change implementation.

4. The role of communication in Times of Change. Every person in the organization must know the objective of the change. Describe the communicating procedure for change through the organization.