Background

General Motor established in 1908. That time the

the company was the sole carmaker dealer in the region,

e.g. Michigan, first it was a holding Buick company, till

1920 it was becoming the world largest motor

manufacturing company. However, General Motor is a

fallen giant this is a reason for the change is falling Glory of

the past from being a great market leader to bankrupt

company General Motors has come a long way. In

1980s GM was the top car manufacturer in the USA until

the arrival of Japanese cars these cars is the main

competitor for G.M. The Japanese sold cheap and

better cars. GM failed to realize the change in the

industry and technology and constantly lost market

share to the Japanese companies. Japanese cars are

cheaper and have better technology, the question is

how G, M could make cars cheaper and use new

technology for fighting its main competitor

1. An analysis of the background of change for the G.M.

in this part, you need to identify the change in the environment as

described in the case study focus on the external and

internal conditions. Here we must analyze the External Environment and also the internal. We can use PESTEL analysis for the external environment and SWOT for the Internal Environment.

2. Selecting the appropriate Change Strategy

in this part, you must describe the four change strategies and how to select the most appropriate for this case study. You must present four different approaches that they could follow, for example how to improve the technology, how to reduce the costs, how to communicate with the customers the new approach, how to find support, how to study their competitors. Then analyze which of these will be developed.