Background General Motor established in 1908. At that time the company was the sole carmaker dealer in the region, e.g. Michigan, first, it was a holding Buick company, till 1920 it was becoming the world's largest motor manufacturing company. However, General Motors is a fallen giant. The glory of the past from being a great market leader to bankrupt company General Motors has come a long way. In the 1980s GM was the top car manufacturer in the USA until the arrival of Japanese cars. The Japanese sold cheap and better cars. GM failed to realize the change in the industry and technology and constantly lost market share to the Japanese companies.

Change in corporate and business culture. The most challenging thing to do in bringing about change into the organization is to improve the culture of the organization. Describe the actions G.M should address in the culture and create a fresh strategy to succeed in an unattractive industry.