Background information relevant to IMC Plan, the IMC planning model (IMC so you can gain some insight as to what will be involved in developing the IMC project. Our topic: Tim hortons Our product: Tim Hortons will introduce pre-packaged salads. These salads will be at or less than 400 calories each and will be featured on a healthy choice, lunch menu. There will be 5 basic salads with an option between 8 various salad dressings. The 5 salads will include: Traditional Ceasar Salad, Chicken Ceasar Salad (for an additional dollar), Spinach Salad, Garden Salad, and Greek Salad. The package that the salad will be in will be an environmentally friendly, reusable, clear plastic container, to coincide with Tim Hortons environmentally friendly corporate objectives. Further, along with other packages being used, the packaging of the salad will include the quote "always fresh" in order to maintain Tim Hortons competitive position, and differentiating aspects. On the package, there will be an exact calorie count, nutritional count, price of the product, expiry date, date packaged in order to ensure freshness), and the products ingredients. Please include: integrated audience target audience Audience age range How to attract/encourage them to consume instead of going to McDonald's/KFC What tools do we use to communicate (for example social media) . when you use it How many times you use it discuss about promotion mix . Please do not make it into a maket plan How to communicate with our target audience Focus on integrated communication plan