Background:

Saving Ourselves and Our Planet (SOOP) is a new non-profit organization, based in Minnesota, whose purpose is to persuade Minnesota-based businesses to sell goods and services that are environmentally and socially friendly. SOOP believes that Minnesota-based businesses should sell goods and services made by companies with a strong emphasis on corporate responsibility.

The Director of SOOP has asked you to create a message about the benefits of selling outdoor clothing and gear made by an environmentally and socially responsible company.

Your Task:

Write a one-page persuasive memo (following the AIDA approach) to send to a Minnesota-based business that sells outdoor clothing and gear and does not have a policy (on its website) regarding environmental and social justice. Your audience for the memo will be the business's COO, and the Director of SOOP will sign the memorandum. You can expect the COO to distribute it to the other officers for their comments, and those officers might distribute it to their employees for comments. Write the memo so that it tells a story the COO, other officers, and other employees can connect to. Consider adding any missing information, details or logistics that might usually be needed in a real-life situation,

AIDA APPROACH

1:Attention-Your's first objective is to encourage your audience to want to hear about your problem, idea, or new product. Common ground on which to build your case.

A 2:Interest-Provide additional detail that prompts audience members to imagine how the situation can benefit them.

3:Desire-Help audience members embrace your idea by explaining how the change will benefit them and answering potential questions.

4:Action-Suggest the specific answer you want your audience to take. Include a deadline when applicable.