Barbie Mania has hit the world. Discuss what was Mattel's plans? What marketing worked and why? What

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Barbie Mania has hit the world. Discuss what was Mattel's plans? What marketing worked and why? What are the plans for the future and what do you think will work and not work?.

https://www.cnn.com/videos/business/2023/07/27/exp-mattel-barbie-meyersohn-live-fst-072709aseg2-cnni-business.cnn

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Entrepreneurship Successfully Launching New Ventures

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Posted Date: Mar 14, 2024 01:29 AM

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Barbie Mania has hit the world. Discuss what was Mattel's plans? What marketing worked and why? What

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Expert Answer:

Mattels plans for capitalizing on Barbie Mania likely involved a multifaceted approach aimed at maximizing the brands appeal and profitability Heres an overview of some strategies they might have empl... View the full answer

Entrepreneurship Successfully Launching New Ventures

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