Question: Bars - on - Wheels, a bicycle maker makes a variety of good quality bikes. Its production facilities are exceptional, and it has about 3
BarsonWheels, a bicycle maker makes a variety of good quality bikes. Its production facilities are exceptional, and it has about years experience in making all kinds of nonmotorized bikes. WalMart buys nearly percent of its annual production of bikes. These are mostly basic, generalpurpose bikes. The margin from sales to WalMart is lower than the rest of the sales. In addition, WalMarts business is not guaranteed WalMart decides in January whether, and how many, bikes they will buy in the following year. This is one reason why the owners have not been able to decide whether to increase capacity to units.
Note: Please assume the role of consultant to BarsonWheels. Ron, the owner of BOW, is an excellent negotiator of business deals. He does not like consultants much and has low tolerance for the obvious. The store manager of WalMart, Catherine, is known to be a shrewd manager with plenty of acumen and understands her business very well and does not yield to smooth talking
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