Question: Based off the TOW ANALYSIS below. Write a corporate strategy. TOWS ANALYSIS JC PENNY HORIZONTAL GROWTH THROUGH RELATED DIVERSIFICATION STRATEGY STRENGHTS: Strong Legacy Business Operations

Based off the TOW ANALYSIS below. Write a corporate strategy.

TOWS ANALYSIS JC PENNY

HORIZONTAL GROWTH THROUGH RELATED DIVERSIFICATION STRATEGY

STRENGHTS:

  1. Strong Legacy
  2. Business Operations
  3. Customer Retention
  4. Huge product line
  5. Good financial position

WEAKNESSES:

  1. Dip in sells
  2. Less global presence

OPPORTUNITIES:

  1. Expansion of product line
  2. Disposable income of the customer
  3. Enhanced advertising campaigns

S.O. Strategy:

1. Expand business into appliance segment.

2. Increase business operations.

3. Enhance advertising campaigns

W.O. Strategy:

1. Expand product line to increase sells.

2. Identify global markets to expand into.

THREATS:

  1. Presence of an online market
  2. Competitors expansion
  3. Unfavorable conditions of business

S.T. Strategy:

1. develop/strengthening website for selling product through the online mode.

2. Build business operations for tackling the threat of an unfavorable and changing business environment.

W.T Strategy:

1. Develop the online market to enhance its global presence.

2. Engage competition through the online business.

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