Question: Using a HORIZONTAL GROWTH THROUGH RELATED DIVERSIFICATION STRATEGY complete the TOWS Matrix below. Only use strategies not tactics. TOWS ANALYSIS STRENGHTS: Strong Legacy Business Operations

Using a HORIZONTAL GROWTH THROUGH RELATED DIVERSIFICATION STRATEGY complete the TOWS Matrix below. Only use strategies not tactics.

TOWS ANALYSIS

STRENGHTS:

  1. Strong Legacy
  2. Business Operations
  3. Customer Retention
  4. Huge product line
  5. Good financial position

WEAKNESSES:

  1. Dip in sells
  2. Less global presence
  3. Low market share
  4. Poor stock price

OPPORTUNITIES:

  1. Expansion of product line
  2. Disposable income of the customer
  3. International Market
  4. Acquisition
  5. Enhanced advertising campaigns

S.O. Strategy:

W.O. Strategy:

THREATS:

  1. Presence of an online market
  2. Competitors expansion
  3. Unfavorable conditions of business
  4. Import Tax

S.T. Strategy:

W.T Strategy:

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