Question: Based on a case study learnt in this subject (Gillette - The 11-Cent Razor, India, and Reverse Innovation), identify all international marketing concepts learnt from

Based on a case study learnt in this subject (Gillette - The 11-Cent Razor, India, and Reverse Innovation), identify all international marketing concepts learnt from the case with examples from the case.

When answering this question, you must indicate specific international marketing concepts, discuss your answer with justification and supporting evidence from the case study.

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