Based on a comprehensive SWOT analysis on the current situation in the consumer goods industry, please identify your company’s (unilever) current competitive strategy and assess whether the strategy fits well with the situation.

The guiding questions are as follows.

1. What are the major opportunities and threats in the company’s current general and specific environments?

1. What are the major strengths and weaknesses of your own company?

1. What is the company’s current competitive strategy? Is it a good fit for the company’s current situation? Why?

1. What will be a better strategy, if any, for the company to weather the current economic environment in the short run and to gain competitive advantages in the long run?

Answer rating: 100% (QA)

What are the major opportunities and threats in the companys current general and specific environments Opportunities With the arrival of globalization and the explosion of global media users in the em... View the full answer