Based on above case study answer below questions in 2-3 sentence.

1. If you decide to create a display, what type of distribution outlet/s will you offer this display to?
2. How and when do you introduce the regular pricing for this new product to consumers?
3. What will be your marketing strategy for this product when the patient runs out?

In 1988, the world's largest seller of mascaras worldwide was Maybelline Cosmetics which was a division of Schering Plough, headquartered in Memphis, TN. Schering Plough, a world class, international consumer products company, was also the manufacturer of the Dr. Scholl's Footwear and orthopedic foot care brand plus Coppertone sun care products. All three brand divisions of Schering Plough were housed in Memphis as well as the company's R&D and operational manufacturing facilities. You have been recently hired as an Associate Marketing Brand Manager for the Mascaras, Lashes & Removers brand within Maybelline Cosmetics. Although Maybelline sells more mascara than any major competitor such as Cover Girl and Revlon, the company is always seeking new product ideas to remain highly competitive. You and your boss, the Brand Manager for this product group have been recently told of a new breakthrough mascara product developed for Maybelline. With a patented dialable package that can deliver a rick, luscious mascara formula at various thicknesses, Maybelline has the first truly new mascara product on the market for over 30 years. The introductory as well as follow-up pricing strategy is critical to the long-term success of this product