Based on Apple vs Samsung lawsuit briefly explain the conflict scenario (facts of the case - background story) along with the parties involved in the negotiation process and then address the following aspects:

1. BATNA of each party
2. The real issues/interests (what they needed to achieve, and why) of each party and their priority, if known.
3. Drawing on the negotiation strategies discussed in the course explain which negotiation strategy was followed to arrive at a deal/solution? Justify its relevance.
4. Any influence or bias or power move used in the negotiation? Justify.
5. Reflecting on the negotiation, are you satisfied with the outcome? What could have been done better in the negotiation? Give adequate reasoning.
6. Your key take-aways from this negotiation.

(Each point must be addressed with minimum 300 words)

Answer rating: 100% (QA)

Apple vs Samsung Lawsuit Negotiation Scenario Conflict Scenario Facts of the Case The Apple vs Samsung lawsuit was a highprofile legal battle that began in 2011 when Apple sued Samsung for patent infr... View the full answer