Building strong public relations is a priority for all criminal justice organizations. The public's perception of the organization is critical in the organization's effort to acquire and maintain the public's support. The media plays a huge role in shaping that perception. First, discuss how the media influences the perception of criminal justice organizations and certain practitioners such as police. Is the media's reporting of events fair and impartial? Why or why not?

Lastly, discuss what you as a criminal justice manager to have a positive impact on the public's perception of your organization