Question: Based on consumer buying behavior im a brief paper address the following questions - Which stage of the consumer buying process do you believe leads
- Which stage of the consumer buying process do you believe leads most directly to a consumer's purchase decision? Explain your reasoning. - How does an understanding of these stages help companies determine consumers' different influences and motivations in making purchases? - Which survey questions should you ask in order to obtain the most important and relevant information for your selected market segment for the final project? include 8 to 10 sample questions. - How will the survey be administered? How will results be collected? - Justify your use of the survey: Why does the survey need to be conducted? What are you trying to answer with the survey? Be sure to discuss demographic profiling and the type of scale used
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