Based on keyword selection, a companys ad will show up

a. On the SERP when the search phrase entered by the searcher matches one of the keywords on the companys list

b. Only if the searched phrase is a letter-for-letter match of a keyword to activate an ad

c. For searches that match phrases, not single words, provided to the search engine by the advertiser

d. None of the above

2) True or False: Google Alerts provides the monitoring of a company name, the products the company produces, and the companys trademarks, but not of competitors brands.