Based on my question and research technique I would like someone to give me constructive input that I may have missed on my research survey.

Question: How can a small business be successful without using social media marketing

most of the research will be qualitative secondary data obtained through desk research (Hague, 2006, p. 60); however, for the interviews I will be using convenience/judgement sampling. Shukla defines judgement sampling as choosing the interviewees based on the researcher's judgement that they will satisfy the need and convenience sampling as the researcher selecting the interviewees (Shukla, 2008, p. 59) and since the data will be gathered through in-depth interviews, it will primarily be qualitative. There may some quantitative aspects such as how many owners advertise via the radio or local newspaper; however, primarily it will be qualitative through discussion. Although there is debate about qualitative sample sizes typically being too small (Vasileiou, Barnett, Thorpe, & Young, 2018), due to the nature of in-depth interviewslonger discussions to gain deeper insightsmaller sample sizes are to be expected. Indeed, some studies have actually found that purposeful sampling rather than random sampling is more efficient because respondent are chosen based on the ability to provide in-depth information (Vasileiou, Barnett, Thorpe, & Young, 2018). Since I live in a small town and the question is specific to small businesses, the plan is to interview successful, local small business owner; thereby, selecting respondents that can answer the question and provide meaningful feedback. The convenience piece will be selecting owners from my town and the judgement will be determining how to define "successful" in selecting owner to talk with.

References

Hague, P. (2006).A practical guide to market research.Bramhall, Stockport, United Kingdom: B2B International.

Shukla, P. (2008).Essentials of Marketing Research.Bookboon. Retrieved from http://bookboon.com/en/marketing-research-an-introduction-ebook

Vasileiou, K., Barnett, J., Thorpe, S., & Young, T. (2018, November 21). Characterising and justifyig sample size suffieciency in interview-based studies: Systematic analysis of qualitative health research over a 15-year period.BMC Medical Research Methodology, 18(148). doi:10.1186/s12874-018-0594-7