Based on the 2 incidents , explain whether Tim Cook's role as an entrepreneur (Henry Mintzberg's entrepreneur role) helps his organization effectively or not. Please provide a detailed explanation for both scenarios on why his entrepreneur role provide benefit or derail the organization (explanation should be focused on the entrepreneur side of managerial roles , not the facts of the story).

1) In an interview with CNBC in 2017, Tim Cook spoke about the need to maximize the use of Augmented Reality (AR) and Artificial Intelligence (AI) that would help innovate new products in the future. Cook also spoke about how their business model not only allow them to impact their customers, but also give back to the world economically, in the form of job creation and work in the environment through renewable energy.

2) Thus, in another interview with CNBC in 2018, he spoke about prioritizing and listening to his customer needs to keep his customers happy so that they will come back for more.