Question: based on the Article X: The Foghorn Decision by ROBERT S. HUCKMAN KARIM R. LAKHANI KYLE R. MYERS The case looks into Foghorn, a project
based on the Article X: The Foghorn Decision by ROBERT S. HUCKMAN KARIM R. LAKHANI KYLE R. MYERS
The case looks into Foghorn, a project focused on developing carbon-neutral fuels from seawater.As you read and ponder on the case, I would like you to think about the following topics:
- What are the barriers that Foghorn is facing?
- How would you qualify X's approach to R&D vs. more conventional ones?
- What were the criteria for killing a project?Do you agree with that approach?
- How did X implement "fast failing"?
- Should they kill Foghorn or not? Why? What criteria or rationale can you provide?
- Can you think of examples of failed projects in companies, and how they've applied that learning from failure to make improvements?Please be specific.
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