Question: Based on the attached article: Tkaczynski, A., & Rundle-Thiele, S. (2020). Event market segmentation: a review update and research agenda. Event Management , 24 (2-3),

Based on the attached article:

Tkaczynski, A., & Rundle-Thiele, S. (2020). Event market segmentation: a review update and research agenda.Event Management,24(2-3), 277-295.

Answer the following questions,

1.Have the four segmentation bases developed by Kotler (1980) that are used by researchers to pro[1]file attendees change over time?

2.Have the research methodology use to conduct the market segmentation studies changed over time?

reference:

Tkaczynski, A., & Rundle-Thiele, S. (2020). Event market segmentation: a review update and research agenda.Event Management,24(2-3), 277-295.

https://sci-hub.se/https://doi.org/10.3727/152599519X15506259855913

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