Question: Based on the case study above, answer the following questions: Question 1 Using celebrities to advertise or market a product appears to have increased markedly

Based on the case study above, answer the

Based on the case study above, answer the following questions: Question 1 Using celebrities to advertise or market a product appears to have increased markedly in the past few years in many industries. Explain TWO (2) benefits of using celebrities in Morgan's communication strategy. (6 Marks) Question 2 Identify TWO (2) Morgan's key competitive advantages in the international market. (6 Marks) Question 3 Describe TWO (2) reasons that Morgan's international communication strategy is different from mainstream mass-produced car. (6 Marks) Question 4 Localizing market strategy is the process of adapting content, products, and services to specific local markets. Identify TWO (2) advantages of localization for Morgan Company's global market. (6 Marks) Question 5 If Morgan wants to expand its products, briefly explain ONE (1) advantage and ONE (1) disadvantage of using "Market Expansion Strategies' matrix. (6 Marks) Based on the case study above, answer the following questions: Question 1 Using celebrities to advertise or market a product appears to have increased markedly in the past few years in many industries. Explain TWO (2) benefits of using celebrities in Morgan's communication strategy. (6 Marks) Question 2 Identify TWO (2) Morgan's key competitive advantages in the international market. (6 Marks) Question 3 Describe TWO (2) reasons that Morgan's international communication strategy is different from mainstream mass-produced car. (6 Marks) Question 4 Localizing market strategy is the process of adapting content, products, and services to specific local markets. Identify TWO (2) advantages of localization for Morgan Company's global market. (6 Marks) Question 5 If Morgan wants to expand its products, briefly explain ONE (1) advantage and ONE (1) disadvantage of using "Market Expansion Strategies' matrix. (6 Marks)

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