Question: Based on the case study, Chase Sapphire: Creating a Millennial Cult Brand, Why has Chase Sapphire Reserve been so successful in acquiring customers? Will this

Based on the case study, Chase Sapphire: Creating a Millennial Cult Brand, Why has Chase Sapphire Reserve been so successful in acquiring customers? Will this success continue over time? Why or Why not? What changes would you make to their customer acquisition strategy moving forward?

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