With a friend, each decide on a topic about which you think it would be interesting to

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With a friend, each decide on a topic about which you think it would be interesting to interview the other person. Separately develop your interview themes and prepare an interview guide for a semi-structured interview. At the same time, decide which one of the ‘difficult’ participants in Table 10.2 you would like to role-play when being interviewed.

Data from in Table 10.2


a. Conduct both interviews and, if possible, make a recording. If this is not possible either audio-record or ensure the interviewer takes notes.

b. Watch each of the recordings – what aspects of your interviewing technique do you each need to improve?

c. If you were not able to record the interview, how good a record of each interview do you consider the notes to be? How could you improve your interviewing technique further?

d. As an interviewer, ask your friend an open question about the topic. As your friend answers the question, note down her/his answer. Summarise this answer back to your friend. Then ask your friend to assess whether you have summarised their answer accurately and understood what s/he meant.

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Research Methods For Business Students

ISBN: 9781292208787

8th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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