Based on the Case Study on Solagen-Process Improvements, you are required to critically discuss the problem and recommend the solution. You may refer to the following guiding questions to structure your argument and suggestions.

QUESTION 1:

I. How is Kodak currently achieving quality output? Compare the position of the general manager who refers to gelatin making as witchcraft, with the position implied by Exhibit 1: Research Proposal.

II. Consider the advantages and disadvantages of the Solagen process from the point of view of Alex Blanchard (CEO of Kodak); of Bolten (Plant Manager); of Carson (Head of Chemical Processing and Engineering). What should Bolten do? How should this new technology be evaluated? Who should set the specifications that define success or failure?