Based on the content posted by Burton on Instagram and Facebook what contents are posted by consumers ? What are the key issues found ? What do you suggest the brand do to connect better with its customers or enhance the customers engagement with the brand ? Are the comments posted by people negative, positive, neutral, or supportive? How should Burton deal with them ? What do you think about customers who commented or shared their opinions ? Are they good or bad for the brand? How will all these social media communications help the brand connect with their customers ? What insights from their Instagram or Facebook monitoring for building/reinforcing the brand ? What are some recommendations for Burton to improve or reinforce for keeping the brand equity strong?

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Based on the content posted by Burton on Instagram and Facebook consumers are also posting pictures and videos of themselves using Burton products sha... View the full answer